The real world is the right place for your brand. We make it possible to get there.

It's not just you: OOH advertising is legitimately hard to use: hard to access, hard to execute, and hard to feel confident in your plan.

OneScreen was built to fix that. Working with us you get:

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Join top B2b brands in creating unforgettable real-world ad experiences 

What sets OOH with OneScreen apart

OOH vendors start with inventory. We start with who you want to reach, mapping your ICP to where they live, work, and move before a single placement is chosen. Each plan is defensible before you spend a dollar.

We start with your audience

We represent marketers

Our team has sold software and run marketing programs. We know what a pipeline quarter feels like, and what it means to need an answer that can stand up to owners or a board. Think of us as peers vs vendors.

We close the execution gap

OOH is hard to run. It's fragmented across literally hundreds of vendors, each with their own contracts and timelines. OneScreen is one point of contact. We handle all of it so you don't have to.

We make it easy to stay

Our clients don't come back because they ‘have to’. We have no proprietary inventory, no lock-in. They come back because the experience is better than anything else they've tried.

An OOH ad is a signal to everyone in your brand's orbit.

Perhaps it’s investors who need to feel like they backed a winner, or candidates deciding where to work, partners who want to be associated with something that feels real, competitors' employees who notice.

None of those people will fill out a form. None of them show up in your attribution dashboard. But all of them are making decisions about you.
That physical presence in the right place at the right time ripples through that ecosystem in ways that are impossible to ignore.


OOH reaches further than your funnel

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OneScreen's mix of OOH inventory gave us the right exposure in a short window, making our campaign look bigger and last longer than it was. They knocked it out of the park delivering brand affinity, education and new sales.
 
Growth Marketing Manager, Paid Media
Leading Wearable Ring Brand


What working with OneScreen is like

Plans, launches, and reports
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Tell Us Your Marketing Goals

Share your campaign objectives, target audience, markets, and budget. Nix the RFP or six-week process.

We Find the Best Fit

Using audience intelligence and 100+ data sources, we identify where your ICP lives, works, and travels. Then, we build a media plan around that answer before a dollar gets spent.

Confirm and Plan

Vendor holds, insertion orders, creative specs, lead times, and the gotchas? We absorb all of it. You stay focused on the rest of your marketing program.

Measure & Optimize

Better planning gives you more confidence than any dashboard. When you know exactly why every placement was chosen, you don't need attribution to know it worked.

OOH Campaigns That Fit Your Budget and Your Goals

Whether you're launching in a single city or building toward a national presence, OneScreen builds the plan around your goals. We won't recommend something that doesn't make sense for where you are.
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Besides billboards, what different types of OOH formats exist? +
Out-of-home (OOH) includes a wide range of formats, categorized as follows:
  • • Traditional OOH (Digital & Static): Fixed-location bulletins, posters, and spectaculars—static or digital—offer high visibility and targetability. Posters, slightly smaller, effectively reach local neighborhoods.
  • • Transit & Moving Vehicle Ads: Found on buses, subways, taxis, and transit stations, these reach commuters and nearby traffic. LED and delivery trucks allow market-wide or hyper-targeted exposure around key POIs.
  • • Street Furniture: Ads on bus shelters, benches, and kiosks reach pedestrians and drivers in everyday public spaces, especially during wait times.
  • • Place-Based OOH: Displays in airports, malls, convenience stores, and more engage consumers where they’re most receptive—frequenting familiar places.
  • • Alternative & Experiential OOH: Includes immersive events, giveaways, or stunts like flash mobs and pop-up shops that generate buzz, social sharing, and brand affinity.
Can OOH be measured? How? +
Yes! There are a variety of ways to measure the performance of your OOH campaign, depending on the type of client, program objectives and preferred formats. Weblift Measurement: Uses data from mobile devices and geolocation analytics to measure the impact of OOH on landing page and conversion page traffic by comparing the behavior of the exposed audience against a control group. Footfall Analysis: Assesses the impact of OOH on store visits by measuring how many people visit a physical store (or any other location) after having been exposed to an OOH ad. App Download Measurement: Measures app download lift after exposure to an OOH campaign. Brand Studies: Measures the impact of OOH on aspects such as brand sentiment, recall, engagement and intent to purchase by serving surveys to exposed audiences. Sales Lift: Measures purchase rate lift in exposed vs. control groups, or overall sales lift in markets where OOH campaigns were running. Device ID Passback: Allows advertisers to retarget the anonymized mobile IDs of audiences exposed to their OOH ads to amplify the impact of their campaign.
Are OOH campaigns really expensive? +
This is a common misconception. The answer to how much does a billboard cost, or how much is an OOH campaign is; it depends. there are many factors that go into the overall cost of OOH including location, frequency, time of year, etc. You don’t need $500,000 and 6 months to run an OOH campaign. With OneScreen, we’ll help you plan a strategy that will help you hit your campaign goals and stay within budget and we don’t require a long-term contract. We work campaign by campaign. As a bonus, by combining OOH with digital marketing, you can increase your ROI when you see organic search go up and have the ability to retarget.
How does OOH ad targeting and planning work? +
Developing a successful OOH plan requires a wide range of data sources to determine the best locations, and available inventory, to consider for a campaign. At OneScreen, we use over 100 data sources, including retail sales data, traffic patterns, previous conference attendee paths and more to deliver a plan that puts your brand in front of the right eyeballs. While direct OOH vendors have limited inventory within their portfolio, we have access to every format of OOH ad inventory through thousands of vendors, so we can combine the right mix to be exposed to your ICP in the real world. OOH advertising goes beyond guessing, it is a strategic approach to maximize eyeballs where prospects live, work and play. Our technology enables targeting to identify the right cities and placements you’re used to from other marketing channels. Some of the factors include job titles, seniority, company office locations, and much more – to identify the Tier 1, 2 and 3 markets to consider.
How much lead time is needed for planning an OOH campaign? +
Lead times will vary according to format type and program objectives. A general market, digital format-focused campaign can sometimes be planned in a week or less, while a highly targeted, multi-market, multi-format campaign with custom built embellishments, interactive capability or 3D anamorphic technology may require a lead time of 8-12 weeks. It’s important to remember that demand for specific markets and formats can also impact required lead time. Some high demand units (think Super Bowl, New Year’s Eve in Times Square, etc.) can begin selling out 6 months or further in advance. In general, it is ideal to begin the planning and budgeting process for your OOH campaign 2-3 months before your desired start date to allow enough time to find available units, obtain budget approvals, produce posting materials, and evaluate readability of creative concepts.

Your Questions, Answered.

Your brand might be digital. But your buyers are in the real world.

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© 2026 OneScreen.ai

Plan Your OOH Campaign

The real world is the right place for your brand. We make it possible to get there.

You already believe in OOH advertising.

But this channel is legitimately hard to use: hard to access, hard to execute, and hard to feel confident in your plan.

OneScreen was built to fix that.

Working with us you get:

Join top brands in creating eye-popping, unforgettable real-world ad experiences

There is no company out there that uses data to build and execute a measurable OOH campaign like OneScreen does. Our company was founded by marketers to help marketers solve digital ad fatigue. We use our proprietary data-driven platform containing the most comprehensive OOH inventory available to plan, execute, and measure OOH advertising campaigns that align with overall marketing goals.

From referral relationships to jointly approaching customers to whitelabeled solutions, we enhance your ad offerings however fits best.

Book a 30 minute chat with our team to add real-world brand exposure for your B2B audience.

Get your free OOH Campaign Plan

OOH advertising with OneScreen.ai

Let's get it there.

  • A media plan built around where your ICP actually is before you spend a dollar.
  • A clear vision of what your most cost effective, high ROI campaign will look like.
  • One team that handles the vendors, the formats, the lead times, and the gotchas.